Multimedia Artist Specializing in Brand Design for the Web and Print.

BRAND ID ● eBLASTS ● CONSULTATION ● VECTOR ILLUSTRATION ● WORDPRESS

Hello! My name is Kathleen Doherty. I'm from NYC and my 12+ years of hands-on experience in Corporate Design for web and print have enabled me to set goals and reach them. My Creative Direction helped win awards for IBM and Empire Blue. I was educated in arts and technology at: The School of Visual Arts (SVA), Rensselaer Polytechnic Institute (RPI), and Oxford University, UK. What's unique about me is that you will save money hiring a senior creative professional who understands your business and marketing objectives rather than paying for a team of junior people. I specialize in Corporate Graphic Design for Web Sites, Brand Identity and Interactive Presentations in PowerPoint and Flash. I'm known for the high quality of my work and my ability to meet deadlines. I always pay close attention to detail. Having traveled to over 115 cities in 15 different countries, I have a broader perspective and advanced communication skills which are important when creating effective business and marketing solutions.

A good web designer is both the artist and the programmer and knows the benefits and limitations of art and functionality. I create an elegant balance between form and function to achieve clear communication and a desirable user experience. The web sites I create download lightning-fast through experienced use of optimized graphics, accessible coding, CSS, Flash design and programming. They are searchable and look the same on all browsers. I'm an expert with Adobe Software and with hand-coding web sites. My fine art background and eye for detail give me the ability to code website pages that look like magazine layouts- a skillset that is very unique and invalueable. My illustration style is ideal for print because I use vector format which remains crisp when scaled to any size while remaining 100% editable. Because I have my own fully equipped design studio, I am an excellent resource for those tight deadlines. I am available for ongoing design support. I look forward to exceeding your expectations should you choose to hire me.

Tell me your project details by filling out this brief Design Project Worksheet if you need design services and would like a free consultation and quote. If you specifically need a Logo/Brand Identity, here is a Logo Worksheet. Click here to view the Price Sheet   with list of services, my design process and timelines.

Style: Clean, elegant, corporate.
:: P R I N T brand identity/LOGO business cards brochure/PDF advertisment campaigns flyers/postcard poster stationery brand collateral material signage/tradebooth package design presskit copy editing photo retouch/editing	:: W E B website design HTML/CSS CMS(self-editable sites) wordpress sites email marketing web guru consultation interactive   presentations PowerPoint Flash online ad campaigns/   banner ads copy writing email signature SEO	:: I L L U S T R A T I O N vector graphic trace   (bitmap to vector format conversion) custom icons digital illustration non-digital illustration   (ink, watercolor) information graphics caricature/portrait character design/caricature editorial illustration children's book illustration spot illustration photo composite animation cartoon

IBM :: Empire Blue :: Time Inc. :: 92Y :: UMASS :: Grey Advertising :: LinkedIn :: Merrill Lynch :: Hennessey

Morgan Stanley :: CICU :: The Food Emporium :: Alzheimer's Drug Discovery Foundation :: Coca Cola

US CHINA Energy Summit 2012 :: Chief Energy :: LUCA Oil & Gas :: SONY Entertainment

Oxford University, UK- Psychology and Fine Arts (GPA 4.0)

Rensselaer Polytech Institute (RPI), Troy- 3D animation and Design (GPA 4.0)

Contact me for a quote
Please fill out a brief General Design Project Worksheet if you need design services. If you specifically need a Logo/Brand Identity, here is a Logo Worksheet. Click here to view the Price Sheet   with list of services, my design process and timelines.

• PowerPoint presentation that I designed and executed for IBM while working as a hands-on creative director on an award-winning web application for doctors for the health insurance company site, EmpireBlue.com. (Click here to see screenshots of the web site.)
  

• Brand Identity/ Print Ads , logos , business cards , brochures , flyers, signage, and other business collateral.

• Website Redesign I make custom templates based on your marketing needs, the user experience of the target audience and then code the website to download lightning fast and search engine optimized. In this demo, I redesigned and coded for an energy conservation corporation creating an online press kit so it was accessible to all journalists. I also wrote copy and the tagline. The site was a success because they were able to find a buyer the following year as shown in this link.
  
           
  
  

• Website Design Over 12 years in the web design industry has given me hands-on experience in all facets of the life cycle a website- large or small. A good web designer is both the artist and the programmer and knows the benefits and limitations of art and functionality. I create an elegant balance between form and function to achieve clear communication and a desirable user experience. The web sites I create download lightning-fast through experienced use of optimized graphics, accessible coding, CSS, Flash design and programming. They are searchable and look the same on all browsers.
  

  1. Small site: I designed and coded this small press kit site for a marketing company. I designed the brand, the site, wrote copy and created the tagline. I custom-made all the illustration including icons so that all the graphics were consistent with the branding which will increase brand awareness. The product that maintains the highest brand awareness compared to its competitors will get the most business.

  2. Large site: I led a front-end team for IBM when I worked as a hands-on creative director on an award-winning web application for doctors for the health insurance company site, EmpireBlue.com. (Click here to see screenshots of the web site.)

Wordpress/Joomla- Sites that you can edit I design and code sites using a Content Management System (CMS) application, Wordpress or Joomla, so the content can be managed and edited by you once I customize the style so that it looks like a web site rather than a blog. It's a wonderful way to get noticed by search engines. Joomla is ideal for more robust sites such as ecommerce sites, but isn't as user-friendly to maintain as Wordpress sites.

• Online Promotions/Banners Ads  I conceptualize and design online ad campaigns.

Email Marketing Newsletter I converted a brochure for a medical research company into this email newsletter. Here are two more samples of monthly newsletters I designed and sent out for an auto expert: 1 and 2.

• Photo Editing - professional portrait photo retouching, editing and compositing.
  
  

• Custom Illustration
  
    Sample Custom Illustrated Poster created for an event at a hospital. I created it entirely in Adobe Photoshop except for the planet (a stock photo that I edited) and the text (Adobe Illustrator).

  I create custom vector, ink, watercolor and pencil illustrations for children's books, magazines, presentations, trade show graphics, information graphics, ads, web sites, logos, caricatures, wedding favors and more.